“Indianapolis has done a tremendous job year over year evolving to fit the needs of the fan experience, and really growing with the Big Ten Conference and providing new and different opportunities for unique fan engagement.”Ĭurrently, the conference is scheduling showpiece events like the football title game in two-year cycles, with a request-for-proposal process used to determine site locations. “Indianapolis has been a fabulous location,” Big Ten Deputy Commissioner and Chief Sports Officer Diana Sabau told IndyStar. Last year’s meeting between Michigan and Iowa was the best-attended in its history, at 67,183 fans. The game, matching the winners of the league’s East and West divisions, has emerged as a central late-fall event on Indianapolis’ sports calendar. Its host since the conference moved to divisions and added a football championship game in 2011, Indianapolis has become synonymous with the Big Ten title game in the way Atlanta is with the SEC’s championship. More: The sporting events you'd love to see Indianapolis host More: Big Ten basketball tournaments headed to Minneapolis, breaks Chicago-Indy stronghold